About Us

Ashford has been in the luxury watch business since 1997. We specialize in offering authentic, brand-new timepieces from the world’s most respected Swiss and designer brands—at prices well below retail. Over the years, we’ve helped more than a million customers find the right watch, whether it’s a first nice piece or the latest addition to a serious collection.

We’re not just another discount site. Every watch we sell comes 100% authentic with a two-year warranty and a 30-day money-back guarantee. Our client service team actually knows watches—they’re here to answer questions, talk through options, and help you buy with confidence.

From iconic classics to hard-to-find models across men’s and women’s styles—plus sunglasses, opticals, and fine jewelry—we curate our selection for people who appreciate craftsmanship and value.

Ashford. Expertise, authenticity, and relationships that go beyond the sale.